In 2018, I led the redesign of the Dallas YMCA’s website from the RFP process, through development, testing, launch and post-launch training for nearly one hundred staff members. The management of the site now includes continual development of design elements to meet the needs of the organization, and regular and consistent measurement and evaluation using tools like HotJar, Google Analytics, and Google’s ad suite to maximize the site’s performance.

VIEW DALLAS YMCA WEBSITE